UrvaraLife Agro Producer Company Limited is venturing into strawberry cultivation at a scale never been attempted before in Kanthalloor, located in the state of Kerala. 10 acres of farmland in Kanthalloor, which is 50 km from the hill station Munnar will be used to produce the largest quantity of strawberries in a single season. Over two lakh strawberry plants will convert the curvy slopes into a green paradise.
Kanthalloor, known as Kerala’s fruit basket, has weather and soil suitable for growing many foreign varieties of fruits throughout the year. Strawberry is a proven fruit in this locality and we have meticulously planned the cultivation process right from preparing the land, planting the saplings, and nurturing them until the harvest period. Our farming team is fully engaged at the project location where ground preparation is underway. Planting will be completed by mid-December and the strawberries will be ready for harvest in the first half of the year 2021.
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Kerala is a state that is challenged in its food security for quite some time now. Unlike its neighboring states, Kerala is heavily dependent on trucks carrying rice, vegetables, and fruits from across the borders to fulfill the huge demand. Only a small percentage of the demand is covered by local production. As a result, anything that affects the transportation network like the current situation of Covid brings immense pressure on the government’s efforts to ensure the availability of essential commodities at reasonable rates to its people. UrvaraLife Agro Producer Company Limited (UAPCL) in its past form has a proven track record in effectively utilizing farming lands and other resources in producing the best possible results, thereby strengthening the state’s drive to be self-reliant in food production. Apart from farming rice, vegetables, and fruits, UAPCL will also be focusing on value-added products, farm consultancy, farm management, and experience-tourism in tapping the endless possibilities offered by Kerala’s natural resources. Through its network of investors, franchisees, members, and consumers, UAPCL hopes to spread its services across the length and breadth of Kerala.
Urvara plans to introduce the following products under its brand: